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#SOTD 12: The Storytelling framework gets a major overhaul

1 March 2022

It's not easy distilling all your knowledge on a topic into 1 slide.

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When I put together the first draft of the 'Ultimate Guide to Storytelling Techniques', I knew that it was incomplete. But I still published, thinking, 'Done is better than perfect'.

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Over the last 2 weeks, I have been making a few tweaks and additions - I'm currently at Version 1.4. But it still felt incomplete.

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There's always a part of me which says "Hey, what about that technique?" and "Did you read that speech? It used a story technique which was, ahem, completely missing in your 'Ultimate Guide'"

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So I recently read two pieces of content (a letter and a speech) which prompted me to make a few major edits to the framework. (I'll review those pieces of content using the framework later)

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And so here goes Version 2.0 of the framework: It's time to include our feelings into the picture.

You'd notice that the biggest change is at the very top. Instead of 3 key objectives earlier:

- Make it Clear,

- Make it Engaging and Memorable and

- Make it Persuasive

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I have changed it to four:

- Make me Understand

- Make me Engaged (not happy with this construction, will improve later)

- Make me Care

- Make me Believe/Trust

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Now I know what some of you might be thinking: Ravi, care? feelings? C'mon, we are all left-brain-using, rational thinkers. What is this thing about feelings and emotions?

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Well, guess what, emotions are always there. We use surprise and curiosity to get and hold the audience's attention. We are fearful of taking a decision because of negative consequences. We try to assuage someone else's fear by offering social proof. I'd written about these earlier in a longer post called The Game of Storytelling.

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Over the upcoming #SOTDs, I'll point out examples of the use of emotions to get a point across more effectively.

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Meanwhile here is a PDF with the evolution of the Ultimate Guide to Storytelling over the last few weeks.

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#SOTD 12

#SOTD 60: Share your own stories (and be vulnerable)
1 March 2022
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