Story Rules Logo

email LinkedIn Twitter Youtube
  • WHY
    • You need the power of storytelling on your side
  • WHO
    • I can help you unlock the power of storytelling
  • WHAT
    • Through comprehensive learning offerings
  • HOW
    • A holistic and customised approach that Clients love
  • BLOG
  • RESOURCES
    • E-books
    • Videos
    • Newsletters
  • PODCAST
  • SOTD

#SOTD 14: A simple example of Visual storytelling

3 March 2022

Sometimes just a simple visual can be powerful in getting a point across.

​

The human body is a marvel of bio-engineering.

​

But even thousands of words written on that topic cannot compare with this simple and short video which creates a visual representation of various bodily organs and functions.

You'd find that the video uses the following techniques

- The 'Show, don't just tell' principle.

- Controlling the release of information

- 'Anthropomorphism' - when they show "little humans" performing the actions inside.

Obviously, this doesn't mean that you need to employ visual artists to create eye-catching videos!

​

The lesson I'd take from this is - use more visuals to clarify something complex and make it more relatable.

​

That may mean:

  • Replacing tables with the right charts
  • Instead of just saying "the launch was a success", showing a picture of massive crowds lined up outside the store
  • Instead of just saying, "We've significantly simplified the process", show two sets of screenshots/screen captures - one with the old process and one showing the new version
  • Instead of just saying "customers are loving the product", show a screenshot with customer ratings and reviews and if possible testimonial videos
  • Also use animation - control the release of information

​

You get the picture!

​

#SOTD 14

#SOTD 60: Share your own stories (and be vulnerable)
3 March 2022
WHY

You need the power of storytelling on your side

WHO

I can help you unlock the power of storytelling

WHAT

Through comprehensive learning offerings

HOW

And a holistic and customised approach that Clients love

RESOURCES

E-Books

Videos

Newsletters

CONTACT