#SOTD 14: A simple example of Visual storytelling

3 March 2022

Sometimes just a simple visual can be powerful in getting a point across.

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The human body is a marvel of bio-engineering.

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But even thousands of words written on that topic cannot compare with this simple and short video which creates a visual representation of various bodily organs and functions.

You'd find that the video uses the following techniques

- The 'Show, don't just tell' principle.

- Controlling the release of information

- 'Anthropomorphism' - when they show "little humans" performing the actions inside.

Obviously, this doesn't mean that you need to employ visual artists to create eye-catching videos!

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The lesson I'd take from this is - use more visuals to clarify something complex and make it more relatable.

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That may mean:

• Replacing tables with the right charts
• Instead of just saying "the launch was a success", showing a picture of massive crowds lined up outside the store
• Instead of just saying, "We've significantly simplified the process", show two sets of screenshots/screen captures - one with the old process and one showing the new version
• Instead of just saying "customers are loving the product", show a screenshot with customer ratings and reviews and if possible testimonial videos
• Also use animation - control the release of information

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You get the picture!

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#SOTD 14