Aristotle’s Three Part framework. Freytag’s Pyramid. The Hero’s Journey. SCQA. The 7Cs Story Framework (ahem).

There is no shortage of story frameworks.

But why are there so many of them? What are the similarities and differences between them? And which one is the right framework?

All questions answered in today’s email.

This is a different kind of post – I decided to tell a visual story, instead of the usual long mail.

And then I said, why don’t I go ahead and make it a video… Led to a fair amount of stress given that I was travelling this week and had to carry my mic and do some frantic last minute recording, triming and editing (thanks to Sanket as always for being the saviour).

Anyway, here goes – in case the video doesn’t play from the email (or if you’d like to play in 2X speed), here’s the link:

Errata: I say that agriculture started 10,000 years ago – it should be 12,000 years ago. My apologies!

Here’s the PDF in case you’d like to read it.

Look forward to your feedback on this one.

In other news: In case you missed it, I launched the self-paced version of my e-Course, ‘Effective Storytelling with Data‘ on 17th-October 2021. I really glad I put in the effort to do this. In the past one week itself, 25+ folks have already purchased the course.

Photo by Robson Hatsukami Morgan on Unsplash