HowSeptember 29, 2022 2022-12-21 6:24
“The most powerful person in the world is the storyteller.”
- Steve Jobs
Approach to the Craft
You need two skills in a Story Coach
Alright, so you’re convinced that storytelling is a critical skill to develop. But what makes Story Rules the right partner for you? Two differentiators - a holistic approach to storytelling and the use of customized examples.
At the beginning
The Brand Story
When I started Story Rules in 2016-17, all I did was pick a name and design a simple logo. For the original logo, in fact, I didn't even bother speaking to a designer. I just created it on PowerPoint using the thick 'Impact' font!
And it worked fine... Until it didn't!
My logo was simple but dull. And my slides, website and other visual assets did not exactly speak a common visual language. Which was fine, if I was just going to be doing B2B training. But with upcoming B2C initiatives like a public e-Course, a podcast and an online video series, I wanted all my content and visual assets to speak the same brand language.
And so, I embarked on a brand-redesign exercise. Here I’ve written the story of how this brand logo came about. For the revamp, I was lucky to be directed to the right people for the job - Madhumita Srivastava and Amrita Dasgupta. Madhumita and Amrita's hearts beat for design and art, and they are a fountainhead of creativity. They immersed themselves into this project and came up with a range of interesting logos, each telling a different story.
But here's the one that I loved the most:
The person' in the middle is the 'Sutradhar'
The ‘person’ in the middle is the ‘Sutradhar’ – who indicates that underlying all data and numbers is the human element – that connects the disparate threads and weaves them into a coherent story
O' forms the head of the person
While the ‘O’ forms the head of the person and signifies the ‘left-brain’ approach, the ‘u’ below is stylised to show the hand on the ‘heart’ – signifying the holistic approach of head and heart. (Interestingly I do a small ritual at the end of my workshops where I get participants to take a pledge with their hand on their hearts!)
balance is also showcased by the word 'STORY'
The balance is also showcased by the word ‘STORY’ being written in caps, while the word ‘rules’ is in lowercase – a balance between structure and free-flowing creativity
For the ‘Customised solution’ aspect, there’s a cool element embedded in the logo. The ‘u’ and ‘l’ of ‘rules’ have been stylised to form a paperclip! Now, paperclips are known in the design world for their flexibility and customisability.
the 'rising' columns
Finally, the ‘rising’ columns between the ‘u’ and the ‘l’ indicate growth and progress.
Hear what clients say!
Kevin IgnatiusKPMG Management Consulting
CEOYourNest Angel Fund
ParticipantLeading Analytics Firm
Ashwin NaikSerial Entrepreneur, TEDx Pune Leader
Senior HR RepInterGlobe Air Transport
Senior HR LeaderAmdocs
Vineet JainCFO, Medtronic India and COE Pricing, Asia-Pacific
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