Alright, so you’re convinced that storytelling is a critical skill to develop. But what makes Story Rules the right partner you ask?
Story Rules is unique because of two differentiators - a holistic approach to storytelling and the use of customized examples.
Storytelling is both a science and an art. You need a holistic, balanced approach that combines both ‘left-brain’ and ‘right-brain’ elements to make it work well.
I come from the world of numbers and business, given my past as a CA, MBA and management consultant (hey, don’t judge me… we all make mistakes).
But I also understand and appreciate the importance of ‘right-brain’ elements - an understanding that flowered during my years with a social enterprise and my history-storytelling startup. I’ve also immersed myself in great writing by remarkable storytellers - and try to bring that learning into my work.
So, I ‘get’ the world of business and also ‘get’ the world of stories. You get the holistic, complete picture.
You get the Science and the Art, the Head and the Heart of storytelling.
The world of storytelling techniques can seem like a distant island, disconnected from your land. Which is why it is important to build bridges. Bridges between your specific industry or function and the storytelling techniques being taught.
I build these bridges by doing four things:
Due to this approach, the participants can make the most of the concepts and begin applying them to their work immediately.