“Great stories happen to those who can tell them”

- Ira Glass

High-stakes communication matters...

If you are in any mid-senior level leadership role, you know one thing. High-stakes communication events are important.

Presentations, speeches, town-hall talks, key client meetings - if done well, can drive a ton of impact.

They help you land deals. Convince clients. Raise money. Get a promotion. Get a bonus. Or generally make you feel good about yourself.

You deserve to feel good about yourself - especially if you’ve worked hard on something.

But sometimes the audience may not react the way you want them to...

“You have no head or tail in the presentation”
“Too much complex data, there’s no story here”
“This slide is just too busy”

...But sometimes things don't go your way

Imagine the frustration, embarrassment and helplessness you’d feel it you were the presenter and got reactions like the ones above.

You’d probably be thinking, “But I put in so much effort into this!”

Unfortunately, while effort is necessary it’s not sufficient to ensure a great outcome.

You need to craft - and tell - a great story.

"Venture capital is quite complex to understand for a new investor. Ravi put-in enormous effort in studying our subject and made the pitch simple and articulate with investor benefits highlighted in every sentence.”
- CEO, YourNest Angel Fund

Storytelling to the rescue!

I want you now to imagine a different scenario.

Imagine you putting-together a coherent, well-crafted narrative with your work information.

Imagine transforming that narrative into visually engaging slides.

Imagine then carefully preparing to deliver the presentation or talk.

And finally, imagine that priceless feeling you get when you get the audience to react like this:

“Well thought-through, insightful, action items clearly defined”
“Simple and engaging. To the point”
"This is exactly what I wanted to see. As a head of the business, I feel proud of such a presentation”

Seems impossible to imagine such a scenario?

It’s not. Because these are also actual feedback statements received by various presenters in their meetings.

Is there a way for you too to get the same reaction?

There is. It’s called ‘Storytelling’