If you are in any mid-senior level leadership role, you know one thing. High-stakes communication events are important.
Presentations, speeches, town-hall talks, key client meetings - if done well, can drive a ton of impact.
They help you land deals. Convince clients. Raise money. Get a promotion. Get a bonus. Or generally make you feel good about yourself.
You deserve to feel good about yourself - especially if you’ve worked hard on something.
But sometimes the audience may not react the way you want them to...
Imagine the frustration, embarrassment and helplessness you’d feel it you were the presenter and got reactions like the ones above.
You’d probably be thinking, “But I put in so much effort into this!”
Unfortunately, while effort is necessary it’s not sufficient to ensure a great outcome.
You need to craft - and tell - a great story.
I want you now to imagine a different scenario.
Imagine you putting-together a coherent, well-crafted narrative with your work information.
Imagine transforming that narrative into visually engaging slides.
Imagine then carefully preparing to deliver the presentation or talk.
And finally, imagine that priceless feeling you get when you get the audience to react like this:
Seems impossible to imagine such a scenario?
It’s not. Because these are also actual feedback statements received by various presenters in their meetings.
Is there a way for you too to get the same reaction?
