#SOTD 18: Every war is fought on two frontsMarch 9, 2022 2023-01-04 18:58
#SOTD 18: Every war is fought on two fronts
On Monday, I came across a superb article by Santosh Desai, social commentator and leader from the advertising world.
Santosh writes about the two fronts of every war: The Battlefield and The Media.
What drives the war of narratives? Who’s winning it in the Russia-Ukraine war? Why?
Do narratives even matter?
These are some of the questions that Santosh tackles in his piece.
I found it a good case study of the use of the Pyramid Principle to organise the points and the flow of the article.
Here’s my take on the key points made by Santosh, broken down using the Pyramid Principle.
Here are the story techniques used in the piece: