#SOTD 96: The rise of ‘Narrative capital’ (Sajith Pai post)

1. Make me Understand / 5. General

#SOTD 96: The rise of ‘Narrative capital’ (Sajith Pai post)

What is the common theme connecting the launch of the following venture funds:

I had no clue – heck I hadn’t even heard of most of these funds.

But Sajith Pai saw a trend – a trend he names ‘Narrative capital’

Source: Tweet by Sajith Pai

This tweet is a great example of finding and naming a pattern from disparate data points.

Seeing the traction that the tweet got, Sajith wrote a small essay explaining what he meant by the term:

Narrative Capital is my term for a trend that has accelerated lately in venture capital; one where writers / podcasters / media creators purveying tech and startup content have raised funds / vehicles to invest in startups. Effectively, they are leveraging their large and growing fanbase of followers and consumers to launch an investment vehicle. These funds aren’t very large (typically in the $10–20m range) with the exception of Harry Stebbings (20VC) who did raise $140m.

You can read the post for a more detailed explanation.

#SOTD 96

Get Storytelling tips in your Inbox

Subscribe to the 'Story Rules on Saturday' newsletter

Get a free e-book that decodes the hidden storytelling structure used by leaders like Jeff Bezos, Bill Gates and Warren Buffett.
Your infomation will never be shared with any third party