Story Rules Book
August 14, 2025 2025-08-30 7:56Story Rules Book
“If there's a book that you want to read, but it hasn't been written yet, then you must write it.”
- Toni Morrison

My first book—Story Rules—is now available!
Think of the last critical business review presentation. Or a client pitch. A town-hall talk. Or a board meeting deck.
Did you seize the moment and engage your audience with clarity, energy, and trust? Or did your message get lost in dull statistics, abstract ideas and technical jargon?
If your answer was closer to the latter, this book is for you.
Story Rules provides 31 timeless storytelling techniques to help you:
- Be clear: Sharpen your messages, narratives, and visuals
- Be memorable: Capture attention and make your message stick
- Be inspiring: Connect emotionally and show relevance
- Be trusted: Establish common ground, showcase competence, and demonstrate integrity
Packed with over 300 compelling real-life examples from the world of business and beyond, this practical guide shows how successful leaders seize crucial communication moments—and win.
And now, it’s your turn. Make your story rule.
Advance Praise for the Book
‘In a world drowning in information, ‘Story Rules’ offers practical techniques to cut through the noise and communicate with impact. Highly recommended for anyone looking to influence and inspire.’
Ravi Venkatesan
‘Ravi’s expertise as a storytelling guru shines through his book Story Rules, which is packed with proven techniques, real-world examples and actionable takeaways. If you’re a leader, manager or changemaker, keep this one within reach. It’s not just a read – it’s a reference.’
Govind Iyer
‘Story Rules is truly a how-to manual that provides you with research-backed frameworks and practical techniques that transform even the most technical content into compelling narratives that resonate with any audience.’
Matt Abrahams
Lecturer at Stanford Graduate School of Business, Author of Think Faster, Talk Smarter, and the host of Think Fast, Talk Smart Podcast.
‘Ravi brings together a wide range of storytelling techniques illustrated through examples and grounded in practical tips—to help professionals rediscover the power of narrative.’
Roopa Kudva
Former CEO, Crisil, and managing partner, Omidyar Network India
‘Ravi has been a keen student of the art and science of storytelling. Through his podcasts and newsletters, he has educated a number of us in the intricacies of building a strong and compelling narrative. I am delighted that he has chosen to capture all of his learnings into this single manual of story science and art. The book promises to be the single best source for anyone—student, operator, founder, writer—to enhance their story smarts.’
Sajith Pai
Investment Team, Blume Ventures
‘I have always been a huge fan of Ravi’s writing: be it his newsletter or his posts. To see his insights distilled in a book is delightful. A book filled with actionable insights. An MBA in Storytelling. If you can’t buy, then beg, borrow or steal this book.’
Roshan Abbas
Actor, TV and Radio Host, Media Entrepreneur
‘Ravi doesn’t get lost in abstract theory—instead, he draws on his rich experience coaching thousands of leaders to make elusive art of storytelling both learnable and fun (as you would expect from a book by a master storyteller). This is a practitioner’s manual, packed with 31 smart techniques, case studies, and over 300 relatable, realworld examples—from Bollywood to boardrooms. Whether you’re a senior executive or just starting out, Story Rules will improve how you communicate—and help your ideas land, and persuade people to action.’
Vinay Hebbar
EVP-Enterprise, Harvard Business Publishing
For bulk deals, reach out to me!
Email me at ravishankar@storyrules.com
Process for availing pre-order bonus (if you had ordered the book before 30th Aug)
In case you had pre-ordered the book before 30th August 2025, here are the steps to avail the pre-order bonuses:
- Order the book copy/ies on Amazon at this link
- Send us an email at admin@storyrules.com with the subject line ‘Story Rules Pre-Order Bonus’.
- In the email, mention the bonus option and attach your order confirmation receipt
- After verification, the pre-order bonuses would be emailed to you
The emails would be reviewed manually so please allow us a week to respond after you send the email.
Happy Reading!