Over the last two days, I wrote my analysis here and here of the storytelling techniques used by Prof. Poast in his tweet thread on the Russia-Ukraine war.​

Today, let’s look at the next set of tweets from that thread.​

Take these two sentences:​

– Russia is already coming up short on material, manpower and money.

– It was reported yesterday that Russia is turning to China for material and “other” assistance in prosecuting its war in Ukraine.​

Two perfectly normal sentences. Think of them as well-formed bricks that are ready to be made into a story house.​

Ah, but those bricks need some strong cement to hold them together.

You need to connect the bricks to each other.

Here’s how Prof. Poast does that in his thread:

– Russia is already coming up short on material, manpower and money.

– As a result, it was reported yesterday that Russia is turning to China for material and “other” assistance in prosecuting its war in Ukraine.

A simple conjunction – connective tissue that holds your story together.​

It may seem like a trivial element, but it matters. I’ve lost count of the number of presentations where I’ve seen messages with no connections whatsoever between them. They just seem like a bunch of slides put together without any flow.​

The tweet thread is brimming with these connections. I noticed at least 11 among the 45 tweets.​

Brace yourself for an avalanche of images!

Phew!

#SOTD 24

The connection story technique used by Prof. Poast in his thread.