#SOTD 33: India's 4E model for socio-economic advancement
30 March 2022
How do Indians advance in life?
They use different routes:
- Some use the power of education to get well paying jobs and then rise up the socio-economic ladder
- Some get jobs abroad and are able to remit money back home
- Some others manage to get entry-level white-collar jobs (in sectors like retail and hospitality) by learning basic English
- While some try their hand at starting something of their own
Imagine trying to communicate something as unwieldy as the above on one slide using those four bullet points.
Good luck trying to get your audience to remember it.
Which is why, Sajith Pai and Amal Vats at Blume, decided to make it easier to communicate in their recently released 'Indus Valley Annual Report 2022', which I also profiled yesterday.
Here's how they decided to 'package' this pattern - about how Indians advance in life.
Presenting the 3Es (make that 4) of socio-economic advancement in India
What is the storytelling technique here?
Similar to the example featuring the 5Ds of a CEO's job, this one:
- Discerns the pattern of key factors that enable socio-economic advancement
- Makes clever use of words to convert the factors into a mnemonic
After a few weeks or months, you may forget the details of the numbers in this slide. But you will remember: English, Exams and Exits!
Other quick points on techniques used in this slide:
- Show don't just tell: The picture of the ad for 'Spoken English' training by the Delhi government is much better than just text about the same
- Norm and variance: The contrast between the number of seats and the number of exam applicants; also the massive increase in students going abroad (a 10X increase in 20 years translates to a decent 12.2% CAGR)
- The use of a simple column chart to depict the increase