“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, view points, interview nuggets, visuals, quotes and much, much more.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD97
1. Make me Understand

#SOTD 97: Start with a very narrow audience (Lenny Rachitsky tweet)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD96
1. Make me Understand

#SOTD 96: The rise of ‘Narrative capital’ (Sajith Pai post)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

kal-visuals-aK4iPNYipnU-unsplash
5. General

Who controls your happiness?

This week’s article shares a fascinating story about two sailors who participated in a competition to circumnavigate the world in the 1960s… with one ending his life in tragic circumstances. But first up, the #SOTD Digest. The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week – focused on storytelling examples from the non-profit sector: – #SOTD 91: A beneficiary story to start a non-profit pitch (Aavishkar): Aavishkar Foundation starts their pitch with an evocative story of a beneficiary (a smiling girl called Anjali). – #SOTD 92: Showing disparity with striking visuals (Bodhi Tree): The Bodhi Tree uses …

SOTD95
1. Make me Understand

#SOTD 95: Start with your Why (Universe Simplified Foundation)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD94
1. Make me Understand

#SOTD 94: Using the right norms for key metrics (Milaan Foundation)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD93
1. Make me Understand

#SOTD 93: Starting with the big picture (Vidhya Vidhai)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD92
1. Make me Understand

#SOTD 92: Showing disparity with striking visuals (Bodhi Tree)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD91
1. Make me Understand

#SOTD 91: A beneficiary story to start a non-profit pitch (Aavishkar)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Celebrate-memories-as-stories-1
5. General

The best book on crafting personal stories

I thought I had read all the key books on the topic of storytelling. Then I came across ‘Storyworthy’ by Matthew Dicks. Blew my mind. But first up, the #SOTD Digest. The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week: – #SOTD 86: Finding historical parallels (Marc Andreesen interview): Leaders should have a sense of the history of their industry/space. In this interview, Marc Andreesen of ‘Andreesen Horowitz’ provides historical perspective about the venture industry. – #SOTD 87: Hill climbing as an analogy (Marc Andreesen interview): Trying to explain complex concepts? Try using simple, relatable analogies like …

SOTD90
1. Make me Understand

#SOTD 90: A job opening that reads like a story (Ali Abdaal)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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