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#SOTD 52: A Mother’s Day ad goes viral
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Extracts from an Acclaimed Novel
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5Cs - Cerebrate/reflect
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5Cs - Consume good content
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6W1H framework for story flow
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Add human stories
(18)
Appeal to emotions
(14)
Be authentic and vulnerable
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Big Picture first
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Build common ground
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Clear messages
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Conjunctions to connect messages
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Convert numbers to right charts
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Convert words to right images
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Credibility/Ethos
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Curiosity: Control release of info
(19)
Curiosity: Use mystery
(7)
De-clutter slides
(9)
Derive BLUF
(6)
Familiarity: Analogies
(30)
Familiarity: Anthropomorphize
(5)
Familiarity: Connect with what audience knows
(17)
Familiarity: Make abstract concrete
(5)
Familiarity: Make numbers relatable
(10)
Familiarity: Use human stories
(36)
Figures of rhetoric
(6)
Finding patterns
(15)
Framework
(11)
Humanise - show human element
(30)
Know your Audience & be empathetic
(11)
Make audience empathise
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MECE list of ideas
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No mismatch between message and slide contents
(5)
Productivity hacks
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Pyramid Principle
(18)
Relevant comprehensive and credible Data
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Right metrics
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Show-don't just tell
(35)
Show context of performance
(10)
Story Situation: Business Reviews
(5)
Story Situation: Social sector Org
(5)
Surprise: Contrast
(28)
Surprise: Grab attention at beginning
(12)
Surprise: Humour
(7)
Surprise: Norm-Variance
(37)
Visually highlight key elements on slide
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Word choice: Simple-articulate-brief
(8)
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Extracts from an Acclaimed Novel
How Different Countries Communicate
How the Indian Army prioritises Training
Writing as the Ultimate Brain-Gym
Tyler Cowen on using AI in Writing
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Ravi’s Story
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