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#SOTD 52: A Mother’s Day ad goes viral
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5Cs - Cerebrate/reflect
(5)
5Cs - Consume good content
(189)
6W1H framework for story flow
(9)
Add human stories
(18)
Appeal to emotions
(14)
Be authentic and vulnerable
(13)
Big Picture first
(7)
Build common ground
(5)
Clear messages
(26)
Conjunctions to connect messages
(5)
Convert numbers to right charts
(22)
Convert words to right images
(21)
Credibility/Ethos
(11)
Curiosity: Control release of info
(19)
Curiosity: Use mystery
(7)
De-clutter slides
(9)
Derive BLUF
(6)
Familiarity: Analogies
(30)
Familiarity: Anthropomorphize
(5)
Familiarity: Connect with what audience knows
(17)
Familiarity: Make abstract concrete
(5)
Familiarity: Make numbers relatable
(10)
Familiarity: Use human stories
(36)
Figures of rhetoric
(6)
Finding patterns
(15)
Framework
(11)
Humanise - show human element
(30)
Know your Audience & be empathetic
(11)
Make audience empathise
(14)
MECE list of ideas
(9)
No mismatch between message and slide contents
(5)
Productivity hacks
(8)
Pyramid Principle
(18)
Relevant comprehensive and credible Data
(15)
Right metrics
(5)
Show-don't just tell
(35)
Show context of performance
(10)
Story Situation: Business Reviews
(5)
Story Situation: Social sector Org
(5)
Surprise: Contrast
(28)
Surprise: Grab attention at beginning
(12)
Surprise: Humour
(7)
Surprise: Norm-Variance
(37)
Visually highlight key elements on slide
(9)
Word choice: Simple-articulate-brief
(8)
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Popular posts
The Magic of Rhetoric in Writing
India’s best-known fact-checkers
A life-saving CPR story
Lessons from Copywriting with Harry Dry
What makes India Unique – by Sajith Pai
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About
Ravi’s Story
Why Storytelling
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