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#SOTD 97: Start with a very narrow audience (Lenny Rachitsky tweet)
July 19, 2022
35 views
#SOTD 92: Showing disparity with striking visuals (Bodhi Tree)
July 5, 2022
24 views
#SOTD 91: A beneficiary story to start a non-profit pitch (Aavishkar)
July 4, 2022
30 views
#SOTD 85: Things (not) to say to your investors!
June 24, 2022
28 views
#SOTD 81: A surprising and emotional Father’s Day Story
June 20, 2022
34 views
#SOTD 80: Contrast with the right norms (Data on global fertility rates)
June 17, 2022
30 views
#SOTD 62: A thriller on gas prices in the UK
May 24, 2022
36 views
#SOTD 61: Finding unusual connections (and contrasts)
May 23, 2022
36 views
#SOTD 55: A surprising statement by the Twitter CEO
May 13, 2022
34 views
#SOTD 51: A key Netflix competitor spends 0$ on content
May 9, 2022
27 views
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5Cs - Cerebrate/reflect
(5)
5Cs - Consume good content
(189)
6W1H framework for story flow
(9)
Add human stories
(18)
Appeal to emotions
(14)
Be authentic and vulnerable
(13)
Big Picture first
(7)
Build common ground
(5)
Clear messages
(26)
Conjunctions to connect messages
(5)
Convert numbers to right charts
(22)
Convert words to right images
(21)
Credibility/Ethos
(11)
Curiosity: Control release of info
(19)
Curiosity: Use mystery
(7)
De-clutter slides
(9)
Derive BLUF
(6)
Familiarity: Analogies
(30)
Familiarity: Anthropomorphize
(5)
Familiarity: Connect with what audience knows
(17)
Familiarity: Make abstract concrete
(5)
Familiarity: Make numbers relatable
(10)
Familiarity: Use human stories
(36)
Figures of rhetoric
(6)
Finding patterns
(15)
Framework
(11)
Humanise - show human element
(30)
Know your Audience & be empathetic
(11)
Make audience empathise
(14)
MECE list of ideas
(9)
No mismatch between message and slide contents
(5)
Productivity hacks
(8)
Pyramid Principle
(18)
Relevant comprehensive and credible Data
(15)
Right metrics
(5)
Show-don't just tell
(35)
Show context of performance
(10)
Story Situation: Business Reviews
(5)
Story Situation: Social sector Org
(5)
Surprise: Contrast
(28)
Surprise: Grab attention at beginning
(12)
Surprise: Humour
(7)
Surprise: Norm-Variance
(37)
Visually highlight key elements on slide
(9)
Word choice: Simple-articulate-brief
(8)
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Popular posts
The Magic of Rhetoric in Writing
India’s best-known fact-checkers
A life-saving CPR story
Lessons from Copywriting with Harry Dry
What makes India Unique – by Sajith Pai
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About
Ravi’s Story
Why Storytelling
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Content Hub
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