“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

My Favourite Sitcom's Storytelling Approach

My Favourite Sitcom’s Storytelling Approach

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The Inside Story of India's Eco Reforms

The Inside Story of India’s Eco Reforms

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Managing Emotional Triggers

Managing Emotional Triggers

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China's Growth Secret Sauce

China’s Growth Secret Sauce

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40 Stories at 40: The e-Book

When I turned 40 in May 2019, I made a public commitment (on LinkedIn): I decided to reflect back on life and share ‘Forty Stories’ from my life (which have taught me important lessons) on the platform. So far, so rash. It was a crazy, ambitious project, and I had no idea how long I would be able to sustain it. In fact, there were times when I almost felt like giving up. One thing kept me going: the unbounded love from all the readers. They overwhelmed me with a ton of encouragement, support and inputs! Many readers expressed a …

Cover image for Chart Cheat Sheet post

A handy guide to choose the right charts and other visuals for your data stories

How do you choose the right charts for your data stories? And how do you figure out what type of images you can use to depict ideas on slides? In this post, I share a couple of nifty tools Here’s the first one: You can download a hi-res PDF of this page here. And here’s the images cheat sheet: And you can get a hi-res PDF of this page here. Cover Photo by Luke Chesser on Unsplash …

The Remarkable IPL Story

The Remarkable IPL Story

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How Jaws was made (almost) without the shark

How Jaws was made (almost) without the shark

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Cover image for 139 addl concepts post

1-3-9 Story Spine: Advanced concepts

One of the most powerful storytelling techniques that I teach is the 1-3-9 Story Spine. Please read this older post to get an idea about the concept. In this post, we consider a few advanced questions about this storytelling technique: a. Does the idea work in real life? Are there any examples of people using it? b. After the one-sentence summary at the top, how many buckets and levels should be there? c. How do I know if my story narrative is complete, clear and correct? d. Should the summary be perfectly in place before we start work on our …

Cover image for message on top of slide post

Why a longish headline is better than a short title on top of slides

In this post, I will share why it is better to have a longsh (upto 2 lines) message on the top of your slides, rather than a short title. Here’s a small exercise for you. What is the right headline for the two charts? Is it: Some of you might be leaning towards option (b), while some may think that (d) sounds better. The answer: None of the above None of them answer the question for the audience: what meaning do the two charts convey? Each of them leaves unanswered questions in the audience’s mind: Header Audience’s response India: Literacy …

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