“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD30

#SOTD 30: 13 books to learn storytelling

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD29

#SOTD 29: Context is everything

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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#SOTD 28: What’s Mount Everest got to do with money-washing?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD27

#SOTD 27: The Terminator’s heart-felt speech

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD26

#SOTD 26: Covid’s back

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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Three ideas for improving Indian government data by Pramit Bhattacharya

Welcome to Story Rules on Saturday – your weekly curated content recommendations to enhance your storytelling skills. This week’s headline article is a plea to overhaul India’s statistical infrastructure, which showed gaping holes in the management of the pandemic. ​ But first up, the #SOTD Digest. ​ The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week: ​ – #SOTD 21: To put that in perspective: Ukraine’s area is 603,548 sq. miles. Or wait, was that sq. kms? The trouble is – we don’t really get big numbers. How about if I say – Ukraine’s area is …

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#SOTD 25: Organising, labelling and mnemonic devices

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD24

#SOTD 24: Connections

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD64

#SOTD 23: Three more tweets, one powerful lesson

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD64

#SOTD 22: Two tweets, five story lessons

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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