“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
Filter
Search

Trending from the blog

Aravind SA

E08: Aravind SA – Standup comedian and Storyteller extraordinaire

‘I don’t make jokes, I tell stories’ When I started the Story Rules podcast, I wanted to interview all types of storytellers. Among practitioners of this craft, I find standup comedians perhaps the most talented. Let’s step back and acknowledge the sheer craziness of their mission: – Just one person – Entertaining hundreds of people at a time – Holding their attention at high levels of energy – For more than an hour – Armed with nothing else but some content and a mic. Standup comedy is a serious skill. Aravind SA (aka SA) is among the foremost standup comics in …

Brent-Dykes-wrote-THE-book-on-Data-Storytelling

Brent Dykes wrote THE book on Data Storytelling

There’s a new book on data storytelling, and it’s incredibly good. Welcome to my content recommendations and reviews for Sep-21: a couple of books, a podcast, articles and a couple of videos. ​Let’s get started​. 1. Books a. ‘Effective Data Storytelling: How to drive change with data, narrative and visuals’ by Brent Dykes​ I’ve been studying the craft of data storytelling for more than 15 years now and have been deeply influenced by several books. Allow me to take you through a brief history of my learning, in the order in which I read the books (The years in the brackets …

Celebrate-memories-as-stories

Celebrate memories as stories

Last week, our IIMA WhatsApp group shared a shocking news – one of our batch-mates (let me call him Samir) had suddenly passed away due to a cardiac arrest. ​ We were struggling to process our emotions and come to terms with the event. Samir was only in his early forties. ​ As a means to share our grief, the batch decided to have a call with Samir’s family, comprising his elderly mom, his wife and a 9-year-old-son. ​ During the call, one by one several folks shared memories of their time with Samir… and it was all about his …

Decoding the skills of Shekhar Gupta India's best news storyteller

Decoding the skills of Shekhar Gupta: India’s best news storyteller

When did you start following the Indian journalist Shekhar Gupta? ​ Hopefully your answer isn’t – “Who Shekhar Gupta?”. If so, then let me introduce you to India’s finest news storyteller. ​ On the other hand, if you, like many others, have started following him through his incredibly popular ‘Cut the Clutter‘ series on YouTube, you might be thinking… ​ “Man, this guy has become an overnight success!” ​ Like most other ‘overnight successes’, however, it’s been one that’s 40+ years in the making. ​ Shekhar Gupta began reporting in 1977… and is rightfully one of the foremost journalists of our …

Praveen GopalKrishnan

The Story Rules Podcast E07: Praveen Gopal Krishnan: Writer of India’s largest paid newsletter (Transcript)

‎ ‎ …

Praveen GopalKrishnan

E07: Praveen Gopal Krishnan: Writer of India’s largest paid newsletter

The one email I look forward to reading every week During the pandemic, my daily newspaper reading habit was replaced by India’s finest business-news subscription product: The Ken. Very soon, The Ken became a habit. Every weekday morning at 7 am, I look forward to their daily newsletter, ‘Beyond the First Order’. Then at 8 am is the email introducing their long-form article of the day. But there’s one write-up by The Ken that I look forward to the most – a weekly newsletter called The Nutgraf written by the maverick Praveen Gopal Krishnan (a.k.a. PGK), COO at the Ken. If you’ve been a regular …

The-seminal-book-on-the-history-of-innovation

The seminal book on the history of innovation

Matt Ridley likes to mention an old joke: ​He adds to this: “All too often discoverers and inventors feel short-changed that they get too little credit or profit from a good idea, perhaps forgetting or overlooking just how much effort had to go into turning that idea or invention into a workable, affordable innovation that actually delivered benefits to people”​ This is a quote from a fascinating book that I’m reviewing this week. ​ Welcome to my content recommendations and reviews for Aug-21: a book, a podcast, articles and a couple of videos. ​ ​Let’s get started​. 1. Booka. ‘How Innovation …

Slide1

The ‘Game’ of Storytelling

I often think of storytelling as a game. ​ Like every game, it has: – Two or more players, – An objective, – Barriers, and – Tools/techniques/hacks that you can use to tackle the barriers and win ​ We are all playing this game in various capacities and contexts all the time. ​Wouldn’t it be nice to really understand these barriers and tools, so that we can play better and win more often? ​And wouldn’t it be nice if the story of the game is told in the form of, well, a story? Welcome to today’s blog: The Game of …

Five-story-lessons-from-an-800-year-old-tradition

Five story lessons from an 800-year old tradition

On the 20th of July, a striking temple on the banks of a crescent-shaped river in a small town in southern Maharashtra saw an interesting event play out. ​ The Chief Minister of the state (along with his wife) did the ritual puja at the temple to mark a special occasion. ​ In a normal year, this temple would see several hundred-thousand devotees (4-500,000 as per an old estimate) make an arduous 250-km, 21-day journey on foot to visit it on this auspicious day to pray to their favourite God. But this year, because of Covid restrictions, only a handful were allowed to be present. …

Prakash Iyer

The Story Rules Podcast E06: Prakash Iyer: Bestselling author and Leadership Coach (Transcript)

‎ ‎ …

Search
Newsletter

Get Storytelling tips in your Inbox

Subscribe to the 'Story Rules on Saturday' newsletter

Get a free e-book that decodes the hidden storytelling structure used by leaders like Jeff Bezos, Bill Gates and Warren Buffett.
Your infomation will never be shared with any third party