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The 7Cs Business Story Framework: the Hollywood Avatar
October 5, 2018
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The 7Cs Story Framework: Crafting a winning sales deck
September 30, 2018
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Sharing exemplary stories on art and culture
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5Cs - Cerebrate/reflect
(5)
5Cs - Consume good content
(106)
6W1H framework for story flow
(9)
Add human stories
(18)
Appeal to emotions
(13)
Be authentic and vulnerable
(12)
Big Picture first
(7)
Build common ground
(5)
Clear messages
(26)
Conjunctions to connect messages
(5)
Convert numbers to right charts
(22)
Convert words to right images
(21)
Credibility/Ethos
(11)
Curiosity: Control release of info
(18)
Curiosity: Use mystery
(6)
De-clutter slides
(9)
Derive BLUF
(6)
Familiarity: Analogies
(30)
Familiarity: Anthropomorphize
(5)
Familiarity: Connect with what audience knows
(17)
Familiarity: Make abstract concrete
(5)
Familiarity: Make numbers relatable
(10)
Familiarity: Use human stories
(36)
Figures of rhetoric
(6)
Finding patterns
(15)
Framework
(11)
Humanise - show human element
(29)
Know your Audience & be empathetic
(10)
Make audience empathise
(13)
MECE list of ideas
(9)
No mismatch between message and slide contents
(5)
Productivity hacks
(8)
Pyramid Principle
(18)
Relevant comprehensive and credible Data
(15)
Right metrics
(5)
Show-don't just tell
(34)
Show context of performance
(10)
Story Situation: Business Reviews
(5)
Story Situation: Social sector Org
(5)
Surprise: Contrast
(28)
Surprise: Grab attention at beginning
(12)
Surprise: Humour
(7)
Surprise: Norm-Variance
(37)
Visually highlight key elements on slide
(9)
Word choice: Simple-articulate-brief
(8)
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Popular posts
Sharing exemplary stories on art and culture
How 2 leading journalists use ChatGPT
2 leading exec coaches in conversation
Morgan Housel’s writing process
Life of a VC – as shared by Sajith Pai
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Search
Start Here
About
Ravi’s Story
Why Storytelling
Approach to the Craft
Reach Out
Content Hub
Services
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