“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

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Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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SOTD12

#SOTD 12: The Storytelling framework gets a major overhaul

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

A story of unimaginable courage

#SOTD 11: A story of unimaginable courage

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Beware-of-Health-food-claims

Beware of ‘Health food’ claims

This week’s headline article is about how you need to be careful about the veracity of the stories pitched by the new-age ‘health-food’ startups. ​ But before we dive into that, a special announcement. ​ Bonus: The #SOTD Story! ​A couple of weeks back, I decided to take on a crazy project: The #SOTD series.​So, I come across good examples of storytelling every day, in stuff that I read, listen to or watch on various platforms. And often I would feel like Neo from the Matrix, except: ​ I thought – wouldn’t it be nice to share these storytelling techniques with …

SOTD10

#SOTD10

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Cricket-ball-unsplash

#SOTD8

Cricinfo’s stats team studied recent Test cricket bowling performances and came across a fascinating insight. #SOTD It turns out, we are in a golden era for bowling in test cricket. In a data-driven piece for The Cricket Monthly magazine, the writers S Rajesh and Shiva Jayaraman decided to explore: How good are the current crop of bowlers – such as Bumrah, Cummins, Ashwin, Rabada etc. – compared to their historical peers? And in doing so, they applied a few key storytelling principles. Here are three I found: 1. Go as wide/far back as you can with your normsComparing with norms …

You-dont-really-get-numbers

You don’t really get numbers

Book of the week a. Making Numbers Count: The art and science of communicating numbers by Chip Heath and Karla Starr Great news – you and your best friend have won the lottery! ​ You won a million dollars – but your friend is even luckier with a billion dollar haul. ​ The lottery organisers have only one condition though. You need to spend the money – at a rate of exactly $50,000 per day (Maalamaal, anyone?). ​ Can you quickly estimate how much longer will your friend’s fortune last at this rate of spending? ​ Sure you can give the ‘mathematical’ answer …

Devaiah Bopanna

The Story Rules Podcast E13: Devaiah Bopanna, Writer of funny stories that go viral (Transcript)

‎ ‎ …

Devaiah Bopanna

E13: Devaiah Bopanna, Writer of funny stories that go viral

This week, I’ve got a podcast episode after ages (man this one has taken time!). And it’s a special guest. So often at work, when I would get bored, I would press CMD-Tab on my Mac and head off to drown myself in the joys of the internet. Movie reviews on Rediff.com, Sports writing on Cricinfo, and funny videos and trailers on Youtube. ​(Of course I was doing all this to learn the art of storytelling)​ And on Youtube, while I would watch videos by a variety of creators, perhaps the group that I enjoyed the most was All India …

SOTD01

#SOTD01: How do you get the CEO of a listed company to resign?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Do-you-really-know-your-own-country

Do you really know your own country?

This week’s book has been one of the most eye-opening ones I’ve read on India. ​ Book of the week a. Whole Numbers and Half Truths by Rukmini S Quick – answer whether these questions are True or False: Delhi has the highest rate of crimes against women in India India faces massive rural-urban migration ​UP is safer for women than many big states: NCRB report India has a large middle class You are a part of that middle class ​ If you answered ‘True’ for any of the questions above, you need to read Rukmini’s book. ​ I teach how …

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