“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
Filter
Search

Trending from the blog

Music-moves-the-markets

Music moves the markets!

This week’s headline article is a great advertisement for the power of music (admittedly not so much for the power of rational thinking). ​ Articles of the week a. ‘When people listen to happy songs the market outperforms’ by Scott Berinato (HBR) Let’s take two known facts. – Most decisions are taken by System 1 thinking – our automatic, quick, heuristic-based thinking pathway – even though we may think it is being taken by the analytical, logical and deliberate System 2 -There is one language that speaks almost exclusively to System 1: music ​ The second fact may come as a bit of …

Sunset-time-for-Covid-19

Sunset time for Covid-19?

This week’s headline article makes for happy reading – and I fervently hope that its predictions come true. Articles of the week a. Coronavirus: Game Over by Tomas Peuyo On the 4th of March, 2020, I was taking a training program in Bangalore. I remember the news bulletins reporting a steady rise in cases of the mysterious new coronavirus in India. I was wondering – is this the real deal? Should I be worried? ​ That question was answered in a superb post by Tomas Pueyo (one that received 40M+ views), ‘Coronavirus: Why you must Act now‘. ​ I remember the …

Will-nation-states-give-way-to-Decentralised-countries

Will nation states give way to ‘Decentralised countries’?

Headlining today’s edition are a couple of brilliant pieces that predict the end of the ‘nation state’ and the prospects of blockchain-driven Decentralised Countries to replace them. ​ Incidentally, today’s email has turned out to be a crypto-special one – I’m sharing some of the best storytelling I’ve come across in this domain. ​ (In case you missed my previous email, I have changed for format of ‘Story Rules on Saturday’. Now the Saturday emails would consist of my weekly content-recommendations. Expect the emails to get shorter – and crisper!) ​ Articles of the week a. The End of Nation States by …

The-Story-of-Us-told-by-the-worlds-raddest-blogger

The Story of Us’ told by the world’s raddest blogger

2022 is going to be a year of massive change for me. I’ll be announcing several new initiatives through the year. ​ Why the change, you may ask? So, I’m constantly tweaking my business model to optimise for the 4Fs. ​ Optimising for the 4Fs Once I was lucky enough to have found my Ikigai, I realised that is not a destination but an ongoing journey (more on that in a later post). ​ And a journey needs a north star.​ My north star is the 4F framework. When choosing the direction in which I want to take my work, I’m optimising …

Books

My best books and podcasts of 2021

Warm wishes for a healthy, fun and fulfilling 2022 for you and your loved ones!​ Last year, around this time I had shared a compilation of all the book reviews through the year. It’s a great way to close out one year and welcome the next. Today, I’m sharing two documents with you: A summary of all my Book reviews from 2021 (PDF, 63 pages. I know – this one became a bit of a monster! Last year’s was just 25 pages… I guess I’m enjoying writing longer reviews with more excerpts and analysis) A summary of the Podcast recommendations from 2021 (PDF, 7 pages) It’s …

A-framework-to-test-opinions-and-win-arguments-1

A framework to test opinions and win arguments (Part 2)

Here’s wishing all of you a Merry Christmas and a safe, memorable and fun New Year celebration ahead! ​ In last week’s post, I shared a foundational framework for testing the strength of your opinions. ​ Here’s a quick summary as a recap: ​ Alright, now let’s take this model out for a test drive. ​ Test-driving the framework with some real opinion pieces I’ve chosen two opinion pieces by respected thinkers. Here’s the first one: 1. ‘Why farmers won, government lost’ by D Subbarao, former Governor, Reserve Bank of India In this ​fascinating article​ (PDF of the article for those who can’t …

A-framework-to-test-opinions-and-win-arguments

A framework to test opinions and win arguments (Part 1)

How badly do you want to win arguments at the workplace? With friends? At home? Ok, that was clickbait-y. Instead let me ask – how badly do you want to know the truth, the real truth, about what you’re debating? I’m getting ahead of myself here. Let’s back up and start with how we form opinions worth arguing about. We form opinions all the time: Which political party to support? What should the government do about the farm laws? Should there be a super-rich tax? How much should we spend on education? The questions need not be at a national level. …

The-art-and-science-of-insights

The art and science of insights

Welcome to my content recommendations and reviews for Dec-21: a book, a podcast, articles and a video. ​Let’s get started​. 1. Book a. ‘Seeing What Others Don’t: The Remarkable Ways We Gain Insights’ by Gary Klein​ ​Two cops were on a routine patrol when they saw something unusual. ​Here’s how the author describes what happened next: ​ As they waited for the light to change, the younger cop glanced at the fancy new BMW in front of them. The driver took a long drag on his cigarette, took it out of his mouth, and flicked the ashes onto the upholstery. ​“Did …

Mahima vashisht

The Story Rules Podcast E12: Mahima Vashisht, Storyteller – ‘Womaning in India’ (Transcript)

‎ ‎ …

Mahima vashisht

E12: Mahima Vashisht, Storyteller – ‘Womaning in India’

In an old fable, two young fish are swimming in water when they pass by an older fish. The older fish goes, “Morning, boys! How’s the water?” The younger fish just nod politely and continue to swim ahead. But then one of them looks at the other and says, “Hey, what’s ‘water’?” Despite swimming in it all their lives, they didn’t know that there was a name for it. A lot of times, we are living in a state of affairs, which may not be right – but which we take for granted, because it is all around us. It’s our water. …

Search
Newsletter

Get Storytelling tips in your Inbox

Subscribe to the 'Story Rules on Saturday' newsletter

Get a free e-book that decodes the hidden storytelling structure used by leaders like Jeff Bezos, Bill Gates and Warren Buffett.
Your infomation will never be shared with any third party