“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

An analogy about Tech Regulation

An analogy about Tech Regulation

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The Ultimate Guide to Crypto by Matt Levine

The Ultimate Guide to Crypto by Matt Levine

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Can you distil your field into its core beliefs

Can you distil your field into its core beliefs?

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Are you tracking what matters

Are you tracking what matters?

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Paul Smith

The Story Rules Podcast E18: Paul Smith – Bestselling author of books on storytelling (Transcript)

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Paul Smith

E18: Paul Smith – Bestselling author of books on storytelling

I know, I know – it’s been ages since the last episode of the podcast. But the way I’m looking at this initiative is that I’m building these knowledge assets for the long term. More than a regular cadence, I’m just looking to create a base of content that is valuable and timeless. Meanwhile, I’m excited to release the next episode of my podcast – with Paul Smith. ​Paul Smith is the bestselling author of books such as ‘Lead with a Story’, ‘Sell with a Story’ and ‘The 10 Stories Great Leaders Tell’. Paul specialises in what I term as ‘human stories’ – …

Nobody wants to work anymore – right

Nobody wants to work anymore – right?

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The Ultimate Guide to Crypto by Matt Levine

A superb primer on cryptocurrency

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Discover your family HiStory

Discover your family HiStory

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Transform your gatherings

Transform your gatherings

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