“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD86

#SOTD 86: Finding historical parallels (Marc Andreesen interview)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

A-tribute-that-will-make-you-laugh-and-cry

A tribute that will make you laugh (and cry)

This week’s headline article offers an insightful take on trust. Actually scratch that – today I want you to focus on the “Video” section of the newsletter, which features a set of heartwarming tributes to a legendary performer. But first up, the #SOTD Digest. The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week: – #SOTD 81: A surprising and emotional Father’s Day Story: I liked this simple personal story of a dad giving up a “better” job because he didn’t want to be away from his son for too long. – #SOTD 82: A striking visual to …

SOTD85

#SOTD 85: Things (not) to say to your investors!

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD84

#SOTD 84: What’s common between investing and professional sport?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD83

#SOTD 83: Discerning a pattern from different events

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD82

#SOTD 82: A striking visual to compare population density

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD81

#SOTD 81: A surprising and emotional Father’s Day Story

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Sajith Pai

The Story Rules Podcast E17: Sajith Pai – Foremost thought-leader of India’s Startup Ecosystem (Transcipt)

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E17: Sajith Pai – Foremost thought-leader of India’s Startup Ecosystem

I’m thrilled to release the next episode of my podcast with Sajith Pai. Sajith is a VC at Blume Ventures and arguably the most astute observer and thought-leader on India’s vibrant start-up ecosystem. I’ve been a fan of Sajith’s writing for several years now. He has the rare gift of being able to discern patterns which are unseen-yet-obvious-in-hindsight. He’s able to then label them appropriately, making them easier to discuss and analyse. For instance he created the Indian consumer stack as 4 parts – India 1 Alpha, India 1, India 2 and India 3, which got a lot of traction. …

SOTD80

#SOTD 80: Contrast with the right norms (Data on global fertility rates)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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