“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

Amidst-the-gloom-some-good-news-on-India

Amidst the gloom, some good news on India

This week’s headline article on the Indian economy, from a recent Economist issue, strikes a cautiously optimistic tone. But first up, the #SOTD Digest. The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week. Over these five days I broke down some of the storytelling techniques used in Sequoia’s presentation to portfolio companies: – #SOTD 66: Starting with a personal story: We looked at how the presenter starts with a personal story – of having faced a similar economic downturn. – #SOTD 67: Clear messages on top of slides and charts: In this one, we observed how the deck had …

SOTD91

#SOTD 70: Use quotes and analogies (Sequoia deck)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD91

#SOTD 69: Don’t hide bad news (Sequoia deck)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD91

#SOTD 68: Use the Pyramid Principle to structure thoughts (Sequoia deck)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD91

#SOTD 67: Clear messages on top of slides and charts (Sequoia deck)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD91

#SOTD 66: Start with a personal story (Sequoia deck)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Explained-The-global-economic-slowdown-and-inflation

Explained: The global economic slowdown (and inflation)

This week’s headline article is a tweet thread by Tomas Peuyo where he explains the worrisome current global economic scenario. But first up, the #SOTD Digest. The #SOTD Digest Here’s a quick summary of the five #SOTD emails from the past week: – #​SOTD 61: Finding unusual connections (and contrasts): A viral LinkedIn post by NK Ram (founder of P2P lending firm, Rang De) gives us some interesting storytelling lessons. He makes an unusual connections between the world’s richest guy and a rural woman from Rajasthan, then uses the power of contrast between their situations and then gives the story a satisfying conclusion. – #​SOTD …

SOTD65

#SOTD 65: An aww-shucks story by Ryan Reynolds

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD64

#SOTD 64: An ‘intelligent’ analogy for Twitter

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD63

#SOTD 63: A story for choosing between 2 bad options

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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