“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

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Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

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Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

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Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Shrehith Karkera-s

The Story Rules Podcast E2: Shrehith Karkera – The Storyteller who simplifies financial news for 400K plus readers (Transcript)

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Using-psycho-logic-to-get-people-to-give-up-gold-for-iron

Using ‘psycho-logic’ to get people to give up gold for iron

Hi folks, ​It’s time for my content recommendations for Apr-21: a book, a podcast, articles and a couple of videos. ​Let’s get started 1. Book ​a. ‘Alchemy: The Surprising Power of Ideas That Don’t Make Sense’ by Rory Sutherland​ Alchemy is the ancient and long-discredited art of converting base metals to gold. Surely it is not possible, you’d think. ​Ah, it may not be physically possible. But, as illustrated so amply and vividly in this book by Rory Sutherland (the Vice-Chairman of the Ogilvy and Mather advertising group), it is possible ‘psycho-logically’. ​‘Psycho-logical’ decisions, according to Rory are those which …

The Story Rules Podcast E01: Mohit Bansal – The Guy who Creates Multi-Million $ Decks (Transcript)

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Mohit Bansal

E01: Mohit Bansal – The Guy who Creates Multi-Million $ Decks

In the middle of an engagement, the CEO of Instamojo says: “You know Mohit, we have been running this business for seven, eight years, but it’s only now we have understood what we really do” ​Mohit Bansal is the Founder of Deck Rooster, a Chandigarh based company that conceptualises and creates startup pitch decks. Decks that get high praise from clients:​​“Don’t waste two per cent on a Banker, these folks at Deck Rooster rock!”​– Ravish Naresh, CEO, KhataBook.​“Deck Rooster guys not only helped bring our story to life with visuals, but were an equal thought-partner in helping me articulate the story. …

The-missing-C-and-an-imaginary-conversation-The-Story-of-my-Podcast

The missing C and an imaginary conversation: The Story of my Podcast

Some creative projects are quick and fun. Like writing a LinkedIn post. ​Some are detailed, time-consuming and require a ton of prior work – like launching an online course. ​But some projects possess you. Consume you. They take you through a roller-coaster ride of hope, anticipation, unrealistic expectations, disappointment, worry, fear … and then back to cautiously optimistic hope… ​The ‘Story Rules Podcast’ has been one such project. ​A project which completes the missing C in my intellectual life. ​Let’s dive in. ​The Missing C I’ve written before about The 5Cs of Thought Leadership. In order to be a thought leader, …

A-framework-to-analyse-your-audience-for-a-big-presentation

A framework to analyse your audience for a big presentation

It was early-2017. I had just started out as a Storytelling trainer and was reaching out to known folks for potential client references. ​One early reference I got was through my Dad. A close friend (and ex-colleague) of his ran a Surgical Training Institute, where they trained surgeons on the latest equipment, that was owned by a leading multinational company. ​My dad’s friend – a friendly, avuncular gentleman called Dr. G – asked me to come over to his office and showcase my work. ​This was just my second or third BD call and I was excited! Just before this, …

Why-bad-news-can-be-good-for-your-brand

Why bad news can be good for your brand

Say you have some non-flattering performance to communicate. The division you lead has had a terrible quarter and it’s up to you to present the bad news with the Executive Leadership team. Things could get ugly. ​As a default approach, most of us would tend to: Be defensive Sugarcoat the bad news Offer reasons why the performance isn’t as bad as it looks Pass the buck to another team, division etc. ​But perhaps we can learn from a fascinating story that played out in the US around 40 years ago. ​A horror story that unfolded in the fall of ‘82 …

The-riveting-story-of-Indias-most-valuable-startup

The riveting story of India’s most valuable startup

It’s time for my content recommendations for Mar-21: a book, a podcast, articles and a video. ​Let’s get started ​ 1. Book a. ‘Big Billion Startup: The Untold Flipkart Story’ by Mihir Dalal​ In late 2008, A and B ran into each other in Koramangala, Bangalore. A: ‘What are you up to?’ B: ‘Startup …’ A: ‘What kind of startup?’ B: ‘We sell books.’ A: ‘Abbe, who sells books? Where is your salary coming from?’ B: ‘How will we get a salary? We’re looking for funding.’ A: ‘Funding kaun dega be?’ (Who will give you funding, man?) ​A was Anil Kumar …

Amazons-competitive-advantage-Narrative

Amazon’s competitive advantage: Narrative

Till 2003, a weekly ritual would play out in the Amazon head office. Every Tuesday their S-Team (the seniormost leadership group) would meet for four hours to discuss progress on key goals. ​The team would select two to four S-Team goals and do a deep dive into their progress using PowerPoint presentations by the relevant team. ​Four hours being spent by a dozen-odd folks – that’s expensive leadership time. ​And it was not being spent well. “Too often, we found the presentations did not serve the purpose for which they were intended. The format often made it difficult to evaluate …

ACE-your-story-by-aligning-with-Authenticity-Empathy-and-the-Clear-Comprehensive-Facts

ACE your story by aligning with Authenticity, Empathy and the Clear, Comprehensive Facts

The stories you tell at work need to be aligned at three levels: What happens in case of misalignment? Let’s explore through three fictional stories: 1: Dan leads a business division in a large company. His division outperforms the others and he leads from the front. However, he can be abrasive and disrespectful to employees and peers. If someone commits even a genuine mistake, they are due for a massive tongue-lashing from him. And yet, recently during the company’s 50-year celebration, when Dan was asked to speak about the company’s values, he waxed eloquent about them. Especially about one value: …

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