“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

Rafale jet

Can you spot what’s wrong in a simple chart?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

graph stock mkt

Are you underplaying your own performance?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Why do we have songs in movies

Why do we have songs in movies?

A very short post I gotta admit: the radio silence from my end was gnawing at me from the inside. I did have a few ideas for posts, but all of them would take some time to write. Hope to make up for the delay with a bunch of upcoming posts. Meanwhile I came across a lovely thought in an old Mani Ratnam interview, and thought of sharing it. Songs in movies – why? Do you sometimes wonder why do all Indian movies have songs? Let’s leave out the song-and-dance, item-number routines, which exist to serve a different purpose. Even ‘sensible’ movies – …

World-airline-routemap-2009

How an airline used the right ‘connections’ to make a social statement

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Google magnifying glass

Can we (gasp) improve a google presentation?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

India flag

The tweet that flagged off a storm (over a door mat)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Hans Rosling on Stage

Are you smarter than a chimpanzee?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Pie-image

Constructing the right chart

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Supermarket FMCG

How HUL superbly told its volume growth story

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

DSC

The story that launched a billion dollar company

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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