“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

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Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

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Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book

Trending from the blog


#LeaderStories: Satyam Darmora of i2e1

#LeaderStories: A new interview series As mentioned in the summary insights post, this article marks the beginning of a new series at Story Rules: #LeaderStories – in-depth interviews with inspirational startup founders, investors and corporate professionals, who have shown tangible impact with their storytelling. The first interview in the series is with Satyam Darmora, the affable co-founder and Catalyst (as he simply calls himself) of i2e1,  an exciting startup with a mission to provide internet to everyone, using an innovative business model. Satyam and his other co-founders started i2e1 in mid-2015 and it has come a long way since then. It has achieved great …


How to present complex, technical information in a captivating way

The answer is V. SARALe. Confused, especially about the ungainly extra ‘e’? Read on. Even if you aren’t a scientist or technologist, ever so often, you may find yourself presenting your work containing complex, technical concepts to a layperson/non-technical audience. Suddenly all that jargon that you comfortably threw around, becomes a bottleneck; and you get blank looks and fidgety fingers. Instead of your audience’s minds, their smartphones start getting unlocked and before you know it, you’ve lost them. In such a situation how can you ensure that, not only does audience get your message, but they are also engaged and …

Chain link

5 words/phrases to connect your data story

Linkin Part(s): Think of your data-story as a train of messages. Your main theme is the engine. Each message corresponds to a car/wagon of the train. It’s a big presentation – you’ve thought through your messages and organised them in the right flow (first 2AC, then 3AC, then Sleeper etc.). But something’s missing. Yes, the couplings. In this post, we will talk about these crucial, though often overlooked links, that hold the story together, and sometimes signify a change in its direction. Let’s explore 5 such ‘links’ – words/phrases that can significantly improve your story flow. 1. Before this/Until this …

Totem from inception

Chris Nolan’s surprising (yet familiar) insight on storytelling

Learning from the world’s most admired storyteller If movie-making were a game, then Chris Nolan has been operating at ‘God Level’… wait make that ‘Rajinikanth Level’ (and I say this with full cognisance, being a Thalaivaa fan). What’s the secret of his (Nolan’s not Thalaivaa’s) storytelling success? Let’s look at some examples from his movies: The Batman trilogy exposed us to a novel take on the superhero – from a frothy, tights-wearing, almost comic character, he was re-imagined as a dark, troubled and brooding crusader taking on equally competent villains operating in a very 21st century context. Inception was (literally) a mind-bending …


The most critical storytelling lesson from Bollywood’s biggest hit

A monster hit Dangal’s unprecedented success – a worldwide gross of more than $300M – may have surprised even its makers. Clearly the film industry was stunned – for instance when Kangana Ranaut was asked if she was jealous of any other movie’s success at the ‘Koffee with Karan’ show, she mock-cribbed: “… the fact that Dangal made so much money… like so much?!” How did a movie starring new actors depicting two female athletes from rural Haryana playing a low-popularity sport become such a global monster hit? Clearly, among many factors, it was the story that resonated strongly with the audience …

A tool to transform your internal review meetings

A tool to transform your internal review meetings

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …


You can ‘engineer’ any data story using this tool

We had looked at a detailed post on story narrative earlier, which involved the use of the Pyramid Principle. However I felt that such an important construct needed a separate post of its own. So here goes. Pyramid Principle: The tool that McKinsey uses to build a story Is business storytelling an art or a science? As with most such questions, the answer is: “a bit of both”. But the most fascinating proponent of the “it’s all science” theory is a Harvard-grad and ex-McKinsey consultant called Barbara Minto (probably the most important person in storytelling not to have her own Wikipedia page). Minto …

Matches standing out contrast

Using contrast to elevate your key message

Two ways: unearth new facts or new perspective from old facts There are two ways to make facts interesting to the audience: Come up with new, surprising facts through research or analysis Come up with a new, surprising way of looking at known facts The master of the latter approach, in my mind, is a lecturer at the Department of History, at the Hebrew University of Jerusalem: Professor Yuval Noah Harari. If you haven’t read his ‘Sapiens‘ (or the latest one, ‘Homo Deus‘), just drop everything and order a copy now. In his book ‘Sapiens’, he looks at human history with a radical, …

How to convey the human story behind the numbers

How to convey the human story behind the numbers

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …


7 tips to get your story narrative in shape

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …


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