“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD16

#SOTD 16: How to avoid misleading charts

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

J Ramanand

The Story Rules Podcast E14: A curiosity masterclass with J Ramanand (Transcript)

‎ ‎ …

J Ramanand

E14: A curiosity masterclass with J Ramanand

I’m excited to be releasing this episode of a fascinating conversation with J Ramanand. Ramanand is the Co-Founder and Upleveler at Choose to Thinq, a unique firm which enables organisations and individuals become future relevant. But more than that, he is a master quizzer, quizmaster and an expert at using the power of curiosity to help others uplevel themselves in a ‘shape-shifting’ world. Speaking of quizzing, here’s a confession – I’ve always been in awe of quizzers. For one, the sheer thrill of quizzing. Even though I’ve participated in just a handful of quizzes throughout my life, I still remember the …

SOTD15

#SOTD 15: A Data Story on Gender Attitudes in India

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD14

#SOTD 14: A simple example of Visual storytelling

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD13

#SOTD 13: The Story behind India’s reluctance to condemn Russia

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD12

#SOTD 12: The Storytelling framework gets a major overhaul

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

A story of unimaginable courage

#SOTD 11: A story of unimaginable courage

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Beware-of-Health-food-claims

Beware of ‘Health food’ claims

This week’s headline article is about how you need to be careful about the veracity of the stories pitched by the new-age ‘health-food’ startups. ​ But before we dive into that, a special announcement. ​ Bonus: The #SOTD Story! ​A couple of weeks back, I decided to take on a crazy project: The #SOTD series.​So, I come across good examples of storytelling every day, in stuff that I read, listen to or watch on various platforms. And often I would feel like Neo from the Matrix, except: ​ I thought – wouldn’t it be nice to share these storytelling techniques with …

SOTD10

#SOTD10

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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