“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

The four stories CEOs need to tell at work

The four stories CEOs need to tell at work

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ChatGPT is a photocopier

Should classrooms ban ChatGPT?

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SOTD30

A collection of all Book Reviews of 2022

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Pyramid Lego

A story structuring framework as easy as 1-3-9

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Growth is the best charity

Growth is the best charity

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Learn to ‘microwrite’

Learn to ‘microwrite’

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toshan Tamhane

The Story Rules Podcast E19: Toshan Tamhane – Lessons from Mckinsey, Meetings and Marathons! (Transcript)

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toshan Tamhane

E19: Toshan Tamhane – Lessons from Mckinsey, Meetings and Marathons!

I’m excited to release the next episode of my podcast – with Toshan Tamhane, currently Chief Strategy Officer at UPL and ex-Senior Partner at Mckinsey and Co. In storytelling, clarity of communication is a key goal. And one firm which has exemplified that in business communication is Mckinsey. After all, this is the firm that gave birth to the Pyramid Principle (through Barbara Minto) – a tool that I teach regularly as a part of my courses. I was always keen to speak to a senior leader from Mckinsey about how they view the art and craft of storytelling – and was I …

A primer on Generative AI

A primer on Generative AI

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A relatable introduction to Philosophy

A relatable introduction to Philosophy

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