“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD62

#SOTD 62: A thriller on gas prices in the UK

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD61

#SOTD 61: Finding unusual connections (and contrasts)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Santosh Desai

E16: Santosh Desai – the pre-eminent chronicler of India’s culture

I’m kicked to release the next episode of my podcast with Santosh Desai. Santosh wears many hats – he currently heads a brand consulting firm, has headed an ad-agency before, is a published author and is also a long-time columnist for the Times of India. His weekly column City-City Bang-Bang – which he has been writing for 17 long years – paints a vivid, relatable yet surprising portrait of India’s fascinating culture. Some of these columns have been compiled in a book called ‘Mother Pious Lady: Making Sense of Everyday India‘. I’ve always been a fan of Santosh’s work. Specifically, his stellar …

Santosh Desai

The Story Rules Podcast E16: Santosh Desai – the pre-eminent chronicler of India’s culture (Transcript)

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SOTD71

#SOTD 60: Share your own stories (and be vulnerable)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD56

#SOTD 59: Know your numbers (and individual users)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD56

#SOTD 58: The importance of historical context (and analogies!)

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD56

#SOTD 57: That Steve Jobs Interview – Part 2

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD56

#SOTD 56: A stunning Steve Jobs interview from 1985

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Its-time-to-call-some-bullsht

It’s time to call some bullsh!t

This week our headline article is a short yet deeply insightful piece by Morgan Housel. Article/s of the week ​a. ‘Reality Catches Up’ by Morgan Housel​ You complete an MBA/engineering degree and are looking for a job. Guess what – you win the job market lottery! How? Because you have graduated at the peak of a boom cycle. You get a job with an unheard of starting salary. That sounds like a great thing to have, right? An asset as it were. Morgan Housel has a different point of view. An asset you don’t deserve can quickly become a liability. …

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