“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD64

#SOTD 55: A surprising statement by the Twitter CEO

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD65

#SOTD 54: A host story from the Airbnb Shareholder letter

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD53

#SOTD 53: Clear messages in Airbnb’s shareholder letter

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD52

#SOTD 52: A Mother’s Day ad goes viral

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD51

#SOTD 51: A key Netflix competitor spends 0$ on content

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD50

#SOTD 50: Startups get social acceptance through Shark Tank!

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD49

#SOTD 49: Clear messages on top of charts

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD48

#SOTD 48: Comparing an All-Hands with nutrition!

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD47

#SOTD 47: A gripping search-and-rescue story

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD46

#SOTD 46: The mad contrast of T20 cricket

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

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