“Great stories happen to those who can tell them”
- Ira Glass

The Story Rules Content Hub

Welcome to the Story Rules Content Hub – the second best resource to learn all about storytelling techniques for work (after ‘Story Rules‘, my comprehensive book on the topic!).

In this Hub, Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.

You can explore this (for now free!) resource in four ways:

Explore by Objective

Search for content tagged by one or more of the four basic storytelling objectives from the audience’s point of view - Make them Understand, Make them Engaged, Make them Care, Make them Trust

Search the Content Hub!

Not sure about tags and categories? Just type in the keyword in the search box and get the specific content pieces you were looking for.

Explore by Storytelling Technique

This one is born from my pet project, the ‘Ultimate Guide to Storytelling Techniques', and is for story geeks! Want to know some great examples of analogies? Human stories? The Pyramid Principle? We have you covered!

Explore by content type

Dive into the different types of content available on the site and have fun exploring: Blog, #SOTD, Podcast, Podcast Nugget, Newsletter, Video, E-book
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Trending from the blog

SOTD37

#SOTD 37: Myth-busting using the right data and norms

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD36

#SOTD 36: Using mystery to unveil the answer

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

The-definitive-report-on-the-Indian-startup-ecosystem

The definitive report on the Indian startup ecosystem

Welcome to Story Rules on Saturday – your weekly content recommendations from the world of storytelling. This week’s headline report is a stellar attempt at painting a detailed data-driven picture of the Indian startup ecosystem. ​ But first up, the #SOTD Digest. ​ 📆 The #SOTD Digest ​ Here’s a quick summary of the five #SOTD emails from the past week: – #SOTD 31: Present tense, future perfect?: The stock market falls 36% in just a month… takes five whole months to recover those losses. And a writer finds that to be a remarkably quick recovery. This post explains why using the power …

SOTD35

#SOTD 35: A key pattern-finding idea; and a cheeky callback

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD34

#SOTD 34: Three comic-strip style slides to illustrate a transition

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD33

#SOTD 33: India’s 4E model for socio-economic advancement

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

SOTD32

#SOTD 32: A picture worth a million words

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

Present tense, future perfect

#SOTD 31: Present tense, future perfect?

These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …

A cautionary view on AI

The Story Rules Podcast E15: Crafting Data Narratives with Pramit Bhattacharya (Transcript)

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Pramit Bhattacharya

E15: Crafting Data Narratives with Pramit Bhattacharya

I’m excited to release the next episode of the podcast with Pramit Bhattacharya. Pramit is the ex-Data Editor at Mint and currently a freelance data columnist based in Chennai. He writes the ‘Truth, Lies, and Statistics‘ column for Mint, and ‘Simply Economics‘ column for the Hindustan Times. Data is the core raw material with which we build a story. If the quality of your sand or clay is rubbish, then the bricks, and the house that you build with it, will also be rubbish. Pramit has spent several years tracking macro data in India – from various government and institutional sources. …

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