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#SOTD 11: A story of unimaginable courage
February 28, 2022
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Decoding the skills of Shekhar Gupta: India’s best news storyteller
August 21, 2021
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A mysterious system of microscopic messengers and mercenaries
June 5, 2021
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Getting 450 people to emotionally connect… in a Zoom call
May 22, 2021
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R Ashwin – the hidden storyteller in the Indian cricket team
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Decathlon: Enough with Santa, let’s tell stories of the elves
December 26, 2020
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My story – in verse
May 20, 2020
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My quest for Ikigai
May 20, 2020
1,137 views
How to convey the human story behind the numbers
April 2, 2017
39 views
How an airline used the right ‘connections’ to make a social statement
February 28, 2017
42 views
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5Cs - Cerebrate/reflect
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5Cs - Consume good content
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6W1H framework for story flow
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Add human stories
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Appeal to emotions
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Be authentic and vulnerable
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Big Picture first
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Build common ground
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Clear messages
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Conjunctions to connect messages
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Convert numbers to right charts
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Convert words to right images
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Credibility/Ethos
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Curiosity: Control release of info
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Curiosity: Use mystery
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De-clutter slides
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Derive BLUF
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Familiarity: Analogies
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Familiarity: Anthropomorphize
(5)
Familiarity: Connect with what audience knows
(17)
Familiarity: Make abstract concrete
(5)
Familiarity: Make numbers relatable
(10)
Familiarity: Use human stories
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Figures of rhetoric
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Finding patterns
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Framework
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Humanise - show human element
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Know your Audience & be empathetic
(11)
Make audience empathise
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MECE list of ideas
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No mismatch between message and slide contents
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Productivity hacks
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Pyramid Principle
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Relevant comprehensive and credible Data
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Right metrics
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Show-don't just tell
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Show context of performance
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Story Situation: Business Reviews
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Story Situation: Social sector Org
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Surprise: Contrast
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Surprise: Grab attention at beginning
(12)
Surprise: Humour
(7)
Surprise: Norm-Variance
(37)
Visually highlight key elements on slide
(9)
Word choice: Simple-articulate-brief
(8)
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The Magic of Rhetoric in Writing
India’s best-known fact-checkers
A life-saving CPR story
Lessons from Copywriting with Harry Dry
What makes India Unique – by Sajith Pai
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