“Great stories happen to those who can tell them”
- Ira Glass
The Story Rules Content Hub
Welcome to the Story Rules Content Hub – the best place on the web to learn all about storytelling techniques for work. Here’s where you get rich storytelling examples, analyses, viewpoints, interview nuggets, visuals, quotes, and much, much more. To find out how you can make the most of this resource, please watch this 12-minute video.
You can explore this (for now free!) resource in four ways:
Trending from the blog
You can ‘engineer’ any data story using this tool
We had looked at a detailed post on story narrative earlier, which involved the use of the Pyramid Principle. However I felt that such an important construct needed a separate post of its own. So here goes. Pyramid Principle: The tool that McKinsey uses to build a story Is business storytelling an art or a science? As with most such questions, the answer is: “a bit of both”. But the most fascinating proponent of the “it’s all science” theory is a Harvard-grad and ex-McKinsey consultant called Barbara Minto (probably the most important person in storytelling not to have her own Wikipedia page). Minto …
Using contrast to elevate your key message
Two ways: unearth new facts or new perspective from old facts There are two ways to make facts interesting to the audience: Come up with new, surprising facts through research or analysis Come up with a new, surprising way of looking at known facts The master of the latter approach, in my mind, is a lecturer at the Department of History, at the Hebrew University of Jerusalem: Professor Yuval Noah Harari. If you haven’t read his ‘Sapiens‘ (or the latest one, ‘Homo Deus‘), just drop everything and order a copy now. In his book ‘Sapiens’, he looks at human history with a radical, …
How to convey the human story behind the numbers
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
7 tips to get your story narrative in shape
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
Can you spot what’s wrong in a simple chart?
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
Are you underplaying your own performance?
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
Why do we have songs in movies?
A very short post I gotta admit: the radio silence from my end was gnawing at me from the inside. I did have a few ideas for posts, but all of them would take some time to write. Hope to make up for the delay with a bunch of upcoming posts. Meanwhile I came across a lovely thought in an old Mani Ratnam interview, and thought of sharing it. Songs in movies – why? Do you sometimes wonder why do all Indian movies have songs? Let’s leave out the song-and-dance, item-number routines, which exist to serve a different purpose. Even ‘sensible’ movies – …
How an airline used the right ‘connections’ to make a social statement
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
Can we (gasp) improve a google presentation?
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
The tweet that flagged off a storm (over a door mat)
These paintings reflect on being ready for what’s to come and like the trees knowing we’ll get through it. There will be blossoming once again in the spring. …
